Schloss Ahlden Auctions
Multilingual Auction Technology
Schloss Ahlden is one of Germany’s leading fine art auctioneers. Specialising in old porcelain, silver, paintings, furniture, jewellery and more.
Visit Auction
89%
Stat of improvement
89%
Stat of improvement
89%
Stat of improvement
Multilingual Auction Technology
Schloss Ahlden, one of Germany’s leading fine art auctioneers based in Hannover, specialises in fine porcelain, silver, paintings, furniture, jewellery, and more. As members of the Federal Association of German Art Auctioneers since 1981, they pride themselves on their ability to quickly adapt to evolving market trends.
Schloss Ahlden partnered with Auction Marketer to develop a bespoke live bidding platform with features including:
- Live video webcast.
- Post-auction offers.
- Buy it now functionality.
- Timed online-only auctions.
To achieve their goals, we implemented a phased approach using our rigorous analysis and testing processes.
Delivering the Ultimate Live Auction Experience
In the first phase, we launched a fully standalone live webcast bidding platform and back-office system, featuring:
- A comprehensive client registration and approval module to meet KYC and AML5 regulations.
- A real-time bidder credit limit of €10,000, automatically tracked against current bid exposure.
- Bilingual support with German and English language versions, enabling Schloss Ahlden to expand their audience and reach new markets.
Empowering Schloss Ahlden with Complete Auction Control
In the second phase, we integrated the live bidding system into the Auction Marketer web application, providing:
- Full control over homepage merchandising and content management.
- Enhanced user functionality, allowing customers to leave absentee bids before the auction and submit post-sale offers.
Expanding Auction Capabilities and Market Reach
The final phase introduced additional capabilities, including:
- Online-only timed bidding.
- Buy it now functionality.
- A fully integrated Artist Directory to enhance SEO and improve organic search visibility.
Results and Impact
This comprehensive solution has empowered Schloss Ahlden to take full control of their brand, customer data, and bidding processes. By becoming independent from major aggregation platforms in Germany, they have strengthened their market position and increased their autonomy in the competitive fine art auction space.
Interested in digital marketing for your auction house? find out more here
Get in touch
Ready to find out more about Auction Marketer?
The modular all in one solution for auctioneers, designed to add value to your business. For product discovery, RFQ responses, budget and lead times please fill out the fast enquiry form below:
Book your demo
Ready for a discovery session? Unhappy with your current solution? Worried about changing solution? Get in touch with us to experience the power of Auction Marketer and join some of the fastest growing auction businesses already using this auction technology.
Call us on: +44 (0) 1604 695800
Email: info@auctionmarketer.co.uk
Bid for Wine
Wine Auction Marketplace – Innovating in Peer 2 Peer and Curated Auctions
Bid for Wine needed a new marketplace solution that would serve their private sellers as well as supporting regular curated auctions on the platform and other 3rd party auctioneers looking to sell to their 25,000 fine wine aficionado buyer audience.
