Luxury Goods & Collectables
The luxury auction and collectable markets have grown significantly in recent years as watches, jewellery, coins, luxury branded goods, toys, wine and collectables have been sold for exceptional prices at auction across Europe.
Auction Marketer provides BidStreamTM live auction technology to some of the top players in this market including Fellows, Vectis, Forum, Bid for Wine, Elmwoods, and Sovereign Rarities.
The Power of Customised Auction Software
Every single auctioneer has slightly different needs when it comes to cataloguing, presenting and processing their luxury or collectable auction catalogues. That's why Auction Marketer has worked closely with all of its clients to ensure that they can have a solution to deliver their exact requirements..
We understand the importance of ensuring that the presentation of your auction catalogues is optimised for your viewing audiences filtering and search characteristics.
Appointment Booker
Luxury goods and collectables require luxury experiences. We've developed toolsets to provide a professional online experience for prospects and clients to book viewing slots or arrange face to face or online valuation sessions.
Our client Fellows also links their booking system directly to Microsoft Business Central and their Office 365 calendars via an API to store client data and serve available slots directly from the Auction Marketer client website.
Custom Cataloguing and Elastic Search
One of the challenges with one size fits all software is the restrictions on lot categorisation and filtering. The Auction Marketer database management system has been built to allow you to create as many lot attributes and values as needed so that you can display lots in catalogue form with very accurate filtering at the auction level.
Our entity, attribute, value model makes it incredibly easy to set up filters enabling users to interact with site search in a very granular manner
The 'elastic' search components within our web auction catalogues make user searching intuitive, easy and very, fast and accurate.
Search Engine Friendly Directories
Another neat feature available to Auction Marketer clients is our directory feature that links lots to headline information such as bios and profiles for brands, artists, makers or models.
Develop your position as a collectable thought leader with enriching and engaging information that links directly to lots in upcoming auctions or lots previously sold.
The directories are search engine effective, driving SEO for your auction brand thanks to the AI engine developed by Auction Marketer.
Personalised Lot Finder Tools
Collectors like to know when items of interest are coming up for auction. In conjunction with our auction clients we developed the AI auction lot finder tool for registered auction users.
Users simply login and add keywords to the lot finder and every time a new sale is added that includes those items, the user receives a triggered email alert promoting the items, so that they can view and potentially leave bids.
Users can also then add these items to their watched lot lists and receive further email triggers when the items are about to go live in the auction.
Vertical Ready Out of the Box
We've designed and built our auction platform to work across multiple auction verticals, with the goal of bringing you with the best possible online auction software on the market. No need to make an industrial platform work for fine art or a fine art system for classic vehicles, our vertical ready software can be delivered as a fast deployment SaaS solution out of the box, or if you need it built to specification, our skilled product, design and developer teams will work with your functional requirements to build it
Book your demo
Ready for a discovery session? Unhappy with your current solution? Worried about changing solution? Get in touch with us to experience the power of Auction Marketer and join some of the fastest growing auction businesses already using this auction technology.
Call us on: +44 (0) 1604 695800
Email: info@auctionmarketer.co.uk
