Transform your auction business with our cutting-edge cloud-based auction software solutions, trusted by leading auctioneers worldwide. Whether you need white label live/timed bidding, an out-of-the-box SaaS platform, a custom-built solution, or seamless ERP/WMS integration, we have the right auction technology to fit your needs. With over 18 years of industry expertise and proactive auction-day support, we understand your challenges and continuously invest in our technology to help your auction business succeed.
If you have an RFI or ITT for consideration please contact us directly
Discover more today +44 (0) 1604 695800.
We’re passionate about delivering the excitement of live auctions, whether in-room, at events, or online. Experience seamless bidding and explore a world of upcoming auctions, all powered by our innovative auction technology.
Trusted by Leading Auctioneers Worldwide for over 18 Years.
Since 2006, our secure and reliable auction software has powered top auction houses and businesses across the UK, Europe, Africa, and the USA. Handling over £1.5 Billion in annual hammer sales, across bid volumes in excess of £25 Billion, our partnership led approach delivers proven solutions across multiple auction sectors, reducing administrative overheads, delivering digital transformation and helping our clients grow.
We offer a comprehensive suite of auction technology solutions including:
Flexible pricing options include fixed licensing, per-auction fees, or percentage-based models.
Please get in touch with our sales team to find out more...
With 18+ years of experience, our private-label auction software empowers businesses with full control over data, buyers, and sellers, seamlessly integrating with 3rd party platforms such as ERP, WMS, and CRM systems, as well as leading auction aggregator platforms. Whether you’re a startup, established auctioneer, corporation, or government agency, we have tailored solutions to fit your needs. From asset disposal to zoo equipment, or launching new auction ventures, our proven track record with bespoke RFQs and government tenders puts us at the forefront of auction technology.
Packages available for:
To find out more - get in touch with a sales consultant today.
Deliver an exceptional live bidding experience, anytime, anywhere, on any device. Our online auction software offers a seamless single sign-on process, ensuring quick approvals for clients. Effortlessly manage entire auctions from a single console with a fully customisable bidder view and sub-one-second webcast latency for real-time engagement.
Boost engagement and drive traffic with our intuitive timed auction management tools. Our innovative features, including linear lot ending and timed auction clerking, ensure seamless operation alongside 3rd party bidder aggregation platforms. Plus, our popular ‘Bid Up Now’ feature mimics live auction dynamics, creating excitement and driving higher bids as lots close.
Simplify your auction operations with our all-in-one back-office solution. Effortlessly manage customers, inventory, lotting, and financials in a seamless, enterprise-ready system. Designed to support multiple auction verticals, our flexible platform adapts to your unique business needs, ensuring a streamlined and efficient auction process.
Increase your visibility and expand your auction empire with our powerful marketplace solution. Create and manage catalogues and lots with ease, and watch your auction business grow.
At Auction Marketer, customisation isn’t just a buzzword, it’s in our DNA. Since 2006, we’ve been crafting truly tailored auction solutions that align perfectly with your business needs. Unlike off-the-shelf options, our solutions evolve with you, integrating seamlessly with third-party systems, and adding custom features that make a real impact. We don’t just promise flexibility. We deliver it, ensuring your auction platform works the way you need it to, every step of the way.
Our auction platform is built to adapt seamlessly across multiple verticals, offering the most flexible online auction ecosystem available. Unlike one-size-fits-all solutions, our software is designed to fit your specific needs, whether through a fast-deployment SaaS model or a fully customised build. Our expert team works with you to tailor the system to your functional requirements, with seamless integration into third-party tools through custom-built APIs, ensuring an auction software solution that truly works for your business.
Each week, we highlight standout lots sold by our auction clients. From unique collectibles to high-value assets, explore the latest successful sales and see what’s trending in the auction world. Check them out here!
Take some time out to read more about what is happening at Auction Marketer, including some commentary from our leadership teams.
In the world of plant, machinery, and salvage auctions, time really is money. When equipment sits too long before going to auction, value declines. Vendors get impatient. Buyers move on. And admin teams feel the strain. For auctioneers working with high volumes, tight timelines, and demanding vendors, speed to sale isn’t just desirable, it’s fundamental to long-term sustainability.
From the first hammer drop to the final adrenaline-fuelled flurry, our private-label bidding platform ensures a seamless, high-octane experience for buyers in the room and online.
Auction Marketer is a complete auction software solution that powers online, timed, livestream, and hybrid auctions. It includes advanced bidding tools and full back-office automation, from cataloguing to invoicing and vendor settlements to targeted marketing, all in one unified technology platform.
Our auction back-office software reduces manual tasks like generating invoices, managing buyer statements, tracking commissions, and processing vendor payouts. It’s built to solve real auctioneer problems like errors in reconciliation, data duplication, and fragmented workflows.
Not at all, Auction Marketer supports both online and in-room auctions. Whether you’re running timed auctions, live webcast sales, or traditional room-based events, our software handles bidding, registration, and full back-office integration for any format. Plus we have full auction day support to make sure you are never on your own on auction day.
Our platform is trusted by fine art auctioneers, plant and machinery specialists, vehicle and salvage sales teams, property auction houses, and commercial asset disposal companies. If you auction it, we can power it.
Yes. Auction Marketer connects with all major online bidding platforms through API integrations, feeds or file transfers. You can also run our own branded bidding front-end alongside your existing website.
By automating key processes and giving you control of your digital auction workflow, we help you scale without growing admin overhead. With marketing integrations, real-time dashboards, and customer insights, you stay ahead of competitors.
Yes — we have comprehensive product offerings that provide everything that most auctioneers will need, but for enterprise clients we can also tailor to your workflows, compliance needs, and sector-specific challenges. Whether you need custom commission splits, multi-lot handling, or integrated shipping, we will build the right setup for you. And we have a proven track record of doing it for over 18 years.
Yes — Auction Marketer supports integration with the EvoSoft Auction ERP built in Microsoft Dynamics 365 Business Central to automate operational and financial workflows. This allows auctioneers to sync sales, invoicing, payments, and vendor accounts directly with their ERP or finance systems, reducing double entry and ensuring accuracy.
Absolutely. Our auction back-office software integrates with Xero to streamline accounting, automatically posting invoices, payments, buyer fees, and VAT breakdowns (including items in the auctioneer margin scheme) from your auctions into your Xero ledger in real time.
Yes — for property auctions, we offer seamless integrations with Rightmove, Zoopla and more. Your property lots can be published directly from your auction catalogue to these portals, ensuring accurate exposure and eliminating manual re-entry.
Auction Marketer supports DVLA vehicle data integration and verification. Our platform helps vehicle auctioneers pull registration details, validate VIN and logbook data, and streamline compliance for motor auctions, including salvage and trade.
We offer a flexible API and support custom integrations with CRMs, ERP systems, marketing tools, payment gateways, marketplace and classified site feeds, and third-party bidding platforms. Whether you’re using Salesforce, HubSpot, Stripe, or a niche industry system, we have the experience and know-how to connect it.
Integrations reduce manual workload, cut out double handling, and provide a connected ecosystem. You get real-time syncing between your auction platform, accounting tools, marketing channels, and data sources, which means faster workflows, fewer errors, and better scalability.
You can book a free consultation directly through our website. We’ll show you how our auction software works and recommend the best setup for your business.
Auction Marketer Ltd
Vulcan Works,
34-38 Guildhall Road
Northampton
NN1 1EW