Auction Marketer: 18+ years of building auction software that delivers, powering over £1.5 billion in annual hammer and £25 billion+ in total bid volumes.
Our unified, all-in-one auction software combines enterprise back office power with world-class web timed and live bidding, seamless ERP/WMS integrations, and flexible APIs. Whether you’re after out-of-the-box speed or a custom-built solution for your sector, we help you run smarter auctions, to a global audience.
Built with the latest technology, including AI, and trusted by auctioneers across the UK, Europe, and the USA. With streamlined onboarding, hands-on training, comprehensive documentation, and expert auction-day support, your team can run auctions smoothly with minimal effort. Scalable, reliable, and designed to put you firmly in control.
If you have an RFI/ITT please contact our enterprise team directly by uploading your data pack here.
Discover more, give us a call: +44 (0) 1604 695800.
We’re passionate about delivering the excitement of live auctions, whether in-room, at events, or online. Experience seamless bidding and explore a world of upcoming auctions, all powered by our innovative auction technology across many verticals.
Trusted by Leading Auctioneers Worldwide Since 2006
With over 18 years of experience powering auction businesses across the UK, Europe, Africa, and the USA, Auction Marketer handles more than £1.5 billion in annual hammer sales, supporting bid volumes exceeding £25 billion. Our approach is partnership-led, innovation-driven, and proven to deliver, reducing administrative overhead, enabling digital transformation, and helping auctioneers grow sustainably.
We offer three powerful, market-leading auction software solutions, tailored to the unique needs of your business, as shown below:
A front-to-back SaaS platform for plant, industrial, agri, salvage, vehicle, and property auctions. BidHarvest® supports timed and live auctions, single and multi-lot sales, private invite-only events, “buy it now,” “make offer,” tender, and marketplace auction formats, all in one seamless system. It’s built to simplify operations and scale without complexity. Read more about the unified approach to auction software.
Developed over 2.5 years in collaboration with leading auctioneers, BidAgility® is a new, powerful and flexible SaaS enterprise back office built specifically for the fine art sector. It integrates with our white-label front-end bidding solution, features a robust Swagger API for custom integrations to your own front end, and links directly to the GAP Toolbox, making it ideal for auction houses of all sizes looking for control, precision, and growth.
BidCentralTM is our innovative live and timed bidding solution designed to work natively with the Microsoft Business Central, Auction Tools ERP. This real-time, deeply integrated platform empowers high-volume auctioneers across the UK, Europe, and USA to manage front-end bidding, inventory, financials, and back office processes with maximum efficiency at scale.
Whether you’re launching your first auction, scaling a national operation, or managing complex public sector disposals, we offer tailored solutions that simplify operations and drive results. From surplus stock and machinery to fine art and even zoo equipment, our proven track record includes bespoke RFQs, enterprise deployments, and secure government tenders.
Take some time out to read more about what is happening at Auction Marketer, including some commentary from our leadership teams.
Most see auction tech as listings and bidding—but for high-value, high-volume sales, real power lies beneath the surface.
Timed online auctions were once secondary—now they're key. They offer scale, flexibility, lower overhead, and wider reach to power modern auction success.
Whether you’re launching your first auction, scaling a national operation, or managing complex public sector disposals, we offer tailored solutions that simplify operations and drive results. From surplus stock and machinery to fine art and even zoo equipment, our proven track record includes bespoke RFQs, enterprise deployments, and secure government tenders.
Solutions for Every Auction Business
Talk to our team to discover the right solution for your business.
Deliver an exceptional live bidding experience, anytime, anywhere, on any device. Our online auction software offers a seamless single sign-on process, ensuring quick approvals for clients. Effortlessly manage entire auctions from a single console with a fully customisable bidder view and sub-one-second webcast latency for real-time engagement.
Boost engagement and drive traffic with our intuitive timed auction management tools. Our innovative features, including linear lot ending and timed auction clerking, ensure seamless operation alongside 3rd party bidder aggregation platforms. Plus, our popular ‘Bid Up Now’ feature mimics live auction dynamics, creating excitement and driving higher bids as lots close.
Simplify your auction operations with our all-in-one back-office solution. Effortlessly manage customers, inventory, lotting, and financials in a seamless, enterprise-ready system. Designed to support multiple auction verticals, our flexible platform adapts to your unique business needs, ensuring a streamlined and efficient auction process.
Increase your visibility and expand your auction empire with our powerful marketplace solution. Create and manage catalogues and lots with ease, and watch your auction business grow.
At Auction Marketer, customisation isn’t just a buzzword, it’s in our DNA. Since 2006, we’ve been crafting truly tailored auction solutions that align perfectly with your business needs. Unlike off-the-shelf options, our solutions evolve with you, integrating seamlessly with third-party systems, and adding custom features that make a real impact. We don’t just promise flexibility. We deliver it, ensuring your auction platform works the way you need it to, every step of the way.
Auction Marketer is a complete auction software solution that powers online, timed, livestream, and hybrid auctions. It includes advanced bidding tools and full back-office automation, from cataloguing to invoicing and vendor settlements to targeted marketing, all in one unified technology platform.
Our auction back-office software reduces manual tasks like generating invoices, managing buyer statements, tracking commissions, and processing vendor payouts. It’s built to solve real auctioneer problems like errors in reconciliation, data duplication, and fragmented workflows.
Not at all, Auction Marketer supports both online and in-room auctions. Whether you’re running timed auctions, live webcast sales, or traditional room-based events, our software handles bidding, registration, and full back-office integration for any format. Plus we have full auction day support to make sure you are never on your own on auction day.
Our platform is trusted by fine art auctioneers, plant and machinery specialists, vehicle and salvage sales teams, property auction houses, and commercial asset disposal companies. If you auction it, we can power it.
Yes. Auction Marketer connects with all major online bidding platforms through API integrations, feeds or file transfers. You can also run our own branded bidding front-end alongside your existing website.
By automating key processes and giving you control of your digital auction workflow, we help you scale without growing admin overhead. With marketing integrations, real-time dashboards, and customer insights, you stay ahead of competitors.
Yes — we have comprehensive product offerings that provide everything that most auctioneers will need, but for enterprise clients we can also tailor to your workflows, compliance needs, and sector-specific challenges. Whether you need custom commission splits, multi-lot handling, or integrated shipping, we will build the right setup for you. And we have a proven track record of doing it for over 18 years.
Yes — Auction Marketer supports integration with the EvoSoft Auction ERP built in Microsoft Dynamics 365 Business Central to automate operational and financial workflows. This allows auctioneers to sync sales, invoicing, payments, and vendor accounts directly with their ERP or finance systems, reducing double entry and ensuring accuracy.
Absolutely. Our auction back-office software integrates with Xero to streamline accounting, automatically posting invoices, payments, buyer fees, and VAT breakdowns (including items in the auctioneer margin scheme) from your auctions into your Xero ledger in real time.
Yes — for property auctions, we offer seamless integrations with Rightmove, Zoopla and more. Your property lots can be published directly from your auction catalogue to these portals, ensuring accurate exposure and eliminating manual re-entry.
Auction Marketer supports DVLA vehicle data integration and verification. Our platform helps vehicle auctioneers pull registration details, validate VIN and logbook data, and streamline compliance for motor auctions, including salvage and trade.
We offer a flexible API and support custom integrations with CRMs, ERP systems, marketing tools, payment gateways, marketplace and classified site feeds, and third-party bidding platforms. Whether you’re using Salesforce, HubSpot, Stripe, or a niche industry system, we have the experience and know-how to connect it.
Integrations reduce manual workload, cut out double handling, and provide a connected ecosystem. You get real-time syncing between your auction platform, accounting tools, marketing channels, and data sources, which means faster workflows, fewer errors, and better scalability.
You can book a free consultation directly through our website. We’ll show you how our auction software works and recommend the best setup for your business.
Auction Marketer Ltd
Vulcan Works,
34-38 Guildhall Road
Northampton
NN1 1EW